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Lizz Spano is a savvy New York City tastemaker and the force behind Type II Creative. Lizz’s company came to life during a transitional moment in her career, when faced with a choice to continue in a corporate setting or follow her dreams of becoming a free willed, creative entrepreneur.  With a trained background in photography, and a resume with over 18 years of experience in sales and marketing, Lizz took the plunge and hasn’t looked back.

Type II Creative values its unique approaches to marketing.  Lizz’s expertise hones in on building and developing brands while simultaneously translating their imagery into tightly curated portfolios, capturing beautiful content and seamlessly generating memorable experiences.  Lizz’s explorative nature and strong professionalism has led her to work with full time clients such as The Meatball Shop, Caliente Cab Co., Tortaria, and Cobalto tequila.  Brand optimization, specialty projects, and a strong aesthetic structure, remain at the core of Type II Creative’s work.